WHAT'S GOING ON?News, Analysis & Lessons
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Marketing And Precautious Sentiment Of The Community
21 June, 2022
Best Practices
In the modern society, massive information flows have continuously been delivered en masse day and night. New articles, videos and advertising contents have emerged and flooded the internet throughout every single second, though undesirably making themselves become uneasy to adopt among the general community.
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9 Native Advertising Examples to Inspire You in 2022
19 January, 2022
Q&A
Native advertising is one of the most popular forms of advertising, even though you might not realize it. Unlike the obvious “sponsored” articles of the past, native ads are a whole different game. Here are some great examples of native advertising done right.
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Demystified: 15 Surprising TikTok Facts and Stats
19 January, 2022
General
TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become one of the most popular social apps. Learn about its (rather brief) history and why so many businesses are utilizing its unique features.
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The Top New Year’s Resolutions for Advertising
19 January, 2022
Best Practices
The New Year is a time for reflection and an invigorated sense of activity — even for advertisers and businesses. Here are several important resolutions for advertisers to make in the new year.
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How Contextual Mobile Ads Boost iOS 15 App Store Installs
19 January, 2022
Best Practices
Contextual marketing is the new buzzword in the mobile industry, and it will continue through 2022.
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Wins Effective Mobile Marketing Award for Most Effective Use of Data
19 January, 2022
Company News
yellowHEAD, the AI-powered performance marketing company, has won a 2021 Effective Mobile Marketing Award (EMMA) for its pioneering use of AI and data analytics to improve campaign performance. yellowHEAD earned the “Most Effective Use of Data” award for using its AI-driven creative technology platform, Alison, to optimize mobile user acquisition ad campaigns for SciPlay. The approach boosted metrics like ARPPU and seven-day ROI by over 100 percent.
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Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders
19 January, 2022
Company News
Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook for iOS 15 User Acquisition, a collaboration with the expert minds at Mobile Action, Singular, Storemaven, App Growth Network, Tinuiti, and Moburst.
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Creative Workshop Recap: Dos & Don’ts of Creative Testing Post iOS 14
19 January, 2022
Events
Company News
According to experts, optimizing creative for universal appeal is key in the new era iOS.
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Webinar Recap: How eCommerce Performance Marketing Will Change in 2022
19 January, 2022
Q&A
Events
From privacy lockdowns to social commerce integrations, 2022 will be a whirlwind for eCommerce marketers.
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